We’ve had a long standing relationship with Auto Action, supplying them with images since early 2015. However recently they asked us to help them out with their digital presence. Over the last two months work with them on their website and social media content and we’ve seen some impressive growth.
Since the magazine was relaunched last year, their website has been the lowest of Auto Action’s priorities. Which was fair enough.
With their team tied up producing a high quality magazine every fortnight, keeping their website and social media up to date was less of a priority, and that’s where we’ve helped them out.
We’ve focused on keeping the content rolling out on their website and social media. Utilizing a combination of their older magazine content and creating fresh new content specifically for social. We’ve worked with their journalists and designers to help build the Auto Action brand’s online presence.
That work resulted in a 75% increase in website activity in the month of May (2017), our first full month helping Auto Action with their website content. We also saw a significant boost in their social media stats. There was a 40% increase in Facebook engagement and a 300% increase on Twitter.
We also helped establish Auto Action’s presence on Instagram, we saw immediate results. While the next step in our program with Auto Action is to build up a mailing list.
The net result is to build up Auto Action’s website and social media to offer additional advertising options to their magazine advertisers.
Get in touch to if you’d like to know more about our Social Media and Content Marketing services. We’re working on several other website projects at the moment, we’ll showcase those once they’ve gone live.