George Gutierrez asked us to help him launch his 2018 Toyota 86 Racing Series campaign with a photo shoot and PR package.
In case you weren’t aware, we don’t just help our customers with photography and video, some of our motorsport media services include assistance with press releases and media support.
So when George asked us to give him hand getting ready for his first full Toyota 86 Racing Series season, we were more than happy to help.
It was fortunate that George’s new car and livery was complete while we were in Adelaide to cover the Shannons Nationals at The Bend, something we were able to take advantage of to help keep his costs down. But it also gave us an opportunity to sit down in his workshop and get to know his team. As with all things motorsport, it takes more than one person to get a car on the track.
After a couple of last minute tasks, we rolled the car out the workshop for a quick photo shoot in the car park to showcase his new look ahead of the 2018 season. Photos that then accompanied a press release that was not only distributed to the Australian motorsport media but also a hand-picked selection of local South Australian media outlets as well as George’s personal sponsors.
We’ll continue to work with George during 2018 to help build his media profile to gain his sponsors’ additional exposure beyond the track.