What to look out for in driver contracts
Driver contracts are crucially important, yet seldom talked about part of motorsports. At the grassroots level like club karting, they’re barely even used. However, having a good contract no matter the level of racing, could prevent a lot of mishaps and unfulfilled...
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Photo Gallery: Supercars Adelaide 500 2019
Just like that the 2019 Virgin Australia Supercars Championship is underway! The Adelaide 500 was a scorcher and not just the on-track action. We had a huge week in South Australia for the Adelaide 500, kicking off not only the Supercars season but also the Dunlop...
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Positive start to SuperUtes campaign for Mick Sieders – Press Release
Hawkesbury based racer Mick Sieders has opened his 2019 SuperUtes campaign fourth in the championship after the opening round on the streets of Adelaide. Making his debut in the Castrol backed Toyota Hilux this year, the 24-year-old from Kurrajong kept out of trouble...
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Photo Shoots: January/February 2019
In an effort to showcase more of our... well, let's say the non-motorsport photography work that we complete during the year, particularly jobs that don't justify their own individual blog posts, we've decided to do a bi-monthly showcase of favourite photos during...
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Photo Gallery: NSW Motor Racing Champs at Wakefield Park 2019
We've been getting more and more requests to provide our national level motorsport services to those who are competing in state rounds, so we headed out to Wakefield Park over the weekend for the opening round of the CAMS NSW State Motor Racing Championships. It's...
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Plus IT step up backing of George Gutierrez in 2019 – Press Release
George Gutierrez is proud to announce that Plus IT have increased their support to take up naming rights sponsorship on his Toyota 86 Racing Series car in 2019. The Ballarat based Information and Communications Technology (ICT) joined Gutierrez's 2018 campaign at...
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Photo Gallery: Supercars Test at Phillip Island 2019
It's always good to get out to the Virgin Australia Supercars Championship's preseason test day and get up to speed with all the offseason changes before we head to Adelaide. Obviously, the biggest change for this year has been the introduction of the Ford Mustang. So...
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B2B Marketing and Motorsport Sponsorship for Businesses
Motorsport isn’t just a sport. It’s a huge network consisting of dozens, if not hundreds of different businesses who are highly interconnected and dependent on each other. These powerful networks within motorsport have the potential to drive lots of business...
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The Pros and Cons of Cross-Posting on Social Media
Social media is an incredibly useful tool for getting your name out there and sharing your brand with a large audience. But, despite its effectiveness, trying to keep up with multiple profiles can be incredibly time-consuming. When you need to be sharing images on...
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Josh Burdon to race 24 Hours of Spa and Nurburgring 24 – Press Release
China-based Australian Josh Burdon is set to make his 24 Hours of Spa and Nurburgring 24 hours debut as part of an expanded international GT racing programme in 2019. Hong Kong based KC Motorgroup Ltd. (KCMG), who represented Nissan NISMO at the last weekends Bathurst...
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Photo Gallery: Bathurst 12 Hour 2019
No better way to break out of the off-season than by jumping straight into one of the biggest events of the year, the Bathurst 12 Hour. This year's Bathurst 12 Hour was an even bigger event for the InSyde Media team, not only because the organisers added an extra day...
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Understanding the Power of B2B Deals in Sponsorship
When we see or hear of sponsorship deals taking place, we typically see the surface of it. Drivers/team announcing a sponsorship deal on social media, logos plastered on race cars and fancy branding work. What happens behind those deals almost always goes far deeper...
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Building An Audience That Can Sell You To Sponsors
Finding great sponsors can be an uphill battle for many sports professionals, but with a solid social media following backing you up, it becomes much easier. If people have chosen to follow you on social media, that shows they care what you have to say, which is what...
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The Best Ways to Engage With Your Fans on Social Media
Having followers on social media is all well and good, but unless you’re engaging with them and making them feel valued, they won’t stick around for long. For many, one of the big pulls of social media is the ability to connect with celebrities and people that they...
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Building Relationships to Gain New Sponsors
The most beneficial sponsorship deals are ones that are built on a strong relationship of trust and transparency. Building those relationships will take time, effort, creativity and positive exposure. As a motorsport professional, your main focus is obviously on...
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