Building An Audience That Can Sell You To Sponsors
Finding great sponsors can be an uphill battle for many sports professionals, but with a solid social media following backing you up, it becomes much easier. If people have chosen to follow you on social media, that shows they care what you have to say, which is what...
The Best Ways to Engage With Your Fans on Social Media
Having followers on social media is all well and good, but unless you’re engaging with them and making them feel valued, they won’t stick around for long. For many, one of the big pulls of social media is the ability to connect with celebrities and people that they...
Building Relationships to Gain New Sponsors
The most beneficial sponsorship deals are ones that are built on a strong relationship of trust and transparency. Building those relationships will take time, effort, creativity and positive exposure. As a motorsport professional, your main focus is obviously on...
How to Ask Businesses for Money
The very first thing that you should realize is that you’re not actually asking for money. You’re persuading a business that sponsoring you is an investment that will return profits. This may seem like a daunting task but, in reality, securing a sponsorship deal that...
Craig Dontas: “Whatever you get, you need to deliver 300% back”
Our years in the motorsport industry have shown us that the biggest struggle for young drivers is sponsorship. Not just simply finding the money, but also how to leverage those partnerships to make these associations profitable for all involved. Rhys took the...
Building Your Own Personal Brand
Even though motorsports is a team sport, as a driver, you need to make sure that you build your own personal brand as well. Having your own personal public presence and social media following is attractive to sponsors and allows you to stand out from the rest of the...
Hayden Paddon: “Sometimes you’ve got to be in the right place at the right time”
In the lead up to Rally Australia, Rhys has a chance to sit down with New Zealand rally star Hayden Paddon and ask him what advice he could give young drivers on their own journey in pursuing a career, particularly on the international stage in motorsport. Hayden is...
How to Give More Value to Your Sponsors
Sponsorship deals are becoming increasingly harder to secure because businesses must be able to justify all their expenses through the valuation of any deal. Furthermore, most athletes in the motorsport industry will find that holding onto sponsors is just as...
4 Ways to Build Relationships with Sponsors
Sponsorship is the lifeblood of motorsport. Without them, you as a driver would be without anything to drive. While driving may be your passion, when you become a professional, you have turned your passion into a business. You need to approach your interactions with...
How Do I Give Back To My Sponsors?
Sponsors are great aren't they? However, they are extremely hard to find and even harder to keep. So what can you do to show your appreciation for your sponsors? Well you need to give something back to them. Here's what you can do to give back to your sponsors. It...
How Do I Make The Most of My Motorsport Sponsorship?
So you've jumped into the world of Motorsport Sponsorship? How do you going about making the most of your investment? We've been involved in Motorsport from a media perspective for several years and we've seen many sponsors come and go from the sport. The ones that...
Australian 2017 Motorsport Calendar
With the 2016 Motorsport season completed, we're only a few weeks away from commencing the 2017 Motorsport season. We've put together this comprehensive list of national level motorsport events InSyde Media will be covering during 2017. Virgin Australia Supercars 2017...