When we see or hear of sponsorship deals taking place, we typically see the surface of it. Drivers/team announcing a sponsorship deal on social media, logos plastered on race cars and fancy branding work. What happens behind those deals almost always goes far deeper...

The most beneficial sponsorship deals are ones that are built on a strong relationship of trust and transparency. Building those relationships will take time, effort, creativity and positive exposure.  As a motorsport professional, your main focus is obviously on...

The very first thing that you should realize is that you’re not actually asking for money. You’re persuading a business that sponsoring you is an investment that will return profits. This may seem like a daunting task but, in reality, securing a sponsorship deal that...

Our years in the motorsport industry have shown us that the biggest struggle for young drivers is sponsorship. Not just simply finding the money, but also how to leverage those partnerships to make these associations profitable for all involved. Rhys took the...

Sponsorship deals are becoming increasingly harder to secure because businesses must be able to justify all their expenses through the valuation of any deal. Furthermore, most athletes in the motorsport industry will find that holding onto sponsors is just as...

Sponsorship is the lifeblood of motorsport. Without them, you as a driver would be without anything to drive. While driving may be your passion, when you become a professional, you have turned your passion into a business. You need to approach your interactions with...

Sponsors are great aren't they? However, they are extremely hard to find and even harder to keep. So what can you do to show your appreciation for your sponsors? Well you need to give something back to them. Here's what you can do to give back to your sponsors. It...