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Building Your Own Personal Brand

Building Your Own Personal Brand

Even though motorsports is a team sport, as a driver, you need to make sure that you build your own personal brand as well. Having your own personal public presence and social media following is attractive to sponsors and allows you to stand out from the rest of the...

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How to Give More Value to Your Sponsors

How to Give More Value to Your Sponsors

Sponsorship deals are becoming increasingly harder to secure because businesses must be able to justify all their expenses through the valuation of any deal. Furthermore, most athletes in the motorsport industry will find that holding onto sponsors is just as...

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4 Ways to Build Relationships with Sponsors

4 Ways to Build Relationships with Sponsors

Sponsorship is the lifeblood of motorsport. Without them, you as a driver would be without anything to drive. While driving may be your passion, when you become a professional, you have turned your passion into a business. You need to approach your interactions with...

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How Do I Give Back To My Sponsors?

How Do I Give Back To My Sponsors?

Sponsors are great aren't they? However, they are extremely hard to find and even harder to keep. So what can you do to show your appreciation for your sponsors? Well you need to give something back to them. Here's what you can do to give back to your sponsors. It...

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Australian 2017 Motorsport Calendar

Australian 2017 Motorsport Calendar

With the 2016 Motorsport season completed, we're only a few weeks away from commencing the 2017 Motorsport season. We've put together this comprehensive list of national level motorsport events InSyde Media will be covering during 2017. Virgin Australia Supercars 2017...

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