Adam Marjoram shares his story of his last minute scramble to find a replacement sponsor
So what do you do when your main sponsor decides to change direction with their marketing spend at the last minute? Well, that’s exactly what happened to Super2 racer Adam Marjoram, so Rhys sat down with him to get the inside story.
In this episode of The InSyde Line, Rhys talks to Adam about his long relationship with Auto One that stretched back to his time in Porsche GT3 Cup Challenge and V8 Utes and also the steps that he went through to bring his new deal with Penrite together so that he could continue to race in the Dunlop Super2 Series in 2019.
Adam shares his unique insight into the hard work involved, often over several years, to forge the relationships and resilience to bring together sponsorship deals, particularly at the last minute. Locking in his drive for this year just five days before the season-opening Adelaide 500.
The key takeaways from this episode:
- Work out your budget for the year so you know how much money you need to ask for.
- Leverage your contacts to connect with potential sponsors in your greater network.
- Be smart with your approach, look for businesses that have feasible links to motorsport or the greater motorsport audience.
- Leverage your unique skills and play to your strengths to add extra value to your sponsorship pitch.
- Make sure that you can provide a tangible business result from their sponsorship spend.
- Provide more value than you are asking for and show that worth to sponsors.
- Ask for feedback if your pitch isn’t successful to find out why to better hone your proposal.
- Make sure you communicate with your sponsors to make sure they continue to see the value in the relationships.