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What to look out for in driver contracts

What to look out for in driver contracts

Driver contracts are crucially important, yet seldom talked about part of motorsports. At the grassroots level like club karting, they’re barely even used. However, having a good contract no matter the level of racing, could prevent a lot of mishaps and unfulfilled...

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The Pros and Cons of Cross-Posting on Social Media

The Pros and Cons of Cross-Posting on Social Media

Social media is an incredibly useful tool for getting your name out there and sharing your brand with a large audience. But, despite its effectiveness, trying to keep up with multiple profiles can be incredibly time-consuming. When you need to be sharing images on...

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Understanding the Power of B2B Deals in Sponsorship

Understanding the Power of B2B Deals in Sponsorship

When we see or hear of sponsorship deals taking place, we typically see the surface of it. Drivers/team announcing a sponsorship deal on social media, logos plastered on race cars and fancy branding work. What happens behind those deals almost always goes far deeper...

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Building An Audience That Can Sell You To Sponsors

Building An Audience That Can Sell You To Sponsors

Finding great sponsors can be an uphill battle for many sports professionals, but with a solid social media following backing you up, it becomes much easier. If people have chosen to follow you on social media, that shows they care what you have to say, which is what...

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Building Relationships to Gain New Sponsors

Building Relationships to Gain New Sponsors

The most beneficial sponsorship deals are ones that are built on a strong relationship of trust and transparency. Building those relationships will take time, effort, creativity and positive exposure.  As a motorsport professional, your main focus is obviously on...

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How to Ask Businesses for Money

How to Ask Businesses for Money

The very first thing that you should realize is that you’re not actually asking for money. You’re persuading a business that sponsoring you is an investment that will return profits. This may seem like a daunting task but, in reality, securing a sponsorship deal that...

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Building Your Own Personal Brand

Building Your Own Personal Brand

Even though motorsports is a team sport, as a driver, you need to make sure that you build your own personal brand as well. Having your own personal public presence and social media following is attractive to sponsors and allows you to stand out from the rest of the...

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How to Give More Value to Your Sponsors

How to Give More Value to Your Sponsors

Sponsorship deals are becoming increasingly harder to secure because businesses must be able to justify all their expenses through the valuation of any deal. Furthermore, most athletes in the motorsport industry will find that holding onto sponsors is just as...

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4 Ways to Build Relationships with Sponsors

4 Ways to Build Relationships with Sponsors

Sponsorship is the lifeblood of motorsport. Without them, you as a driver would be without anything to drive. While driving may be your passion, when you become a professional, you have turned your passion into a business. You need to approach your interactions with...

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